Waddell & Associates – “Cash vs. Credit” Campaign

This 30-day paid social campaign for Waddell & Associates was designed to spark curiosity and drive traffic to a financial planning resource focused on cash versus credit usage. With a $250 budget, the campaign delivered strong performance at a low cost per click.

Results:
• 575 link clicks at $0.43 CPC
• 9,437 accounts reached
• 6,032 post engagements

By pairing an approachable topic with clear creative and optimized targeting, we converted a low spend into high-value engagement and efficient traffic to W&A’s site.