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The Blanchard Institute Social Media Audit & Strategy

Project Type

Social Media Audit & Strategy

Date

January 2025

We partnered with The Blanchard Institute to take a closer look under the hood—evaluating platform performance, content consistency, and audience behavior. The result? A clear, actionable strategy designed to elevate their digital presence with stronger storytelling, sharper targeting, and a more confident brand voice across the board. Explore the data and methods in my strategy and Q1 performance report.

Instagram:
Total Engagements increased by 2,125%
Impressions increased by 189%
Engagement Rate increased 3.7%

Facebook:
Link Clicks increased by 95%
Impressions increased by 30%
Audience Growth increased by 2%

LinkedIn:
Total Engagements increased by 1,147%
Link Clicks increased by 986%
Impressions increased by 377%
Engagement Rate increased by 161%


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